“Together with The BeYoutiful Project we will impact lives. These women are going through a change inside but with an event like this it can change them inside and out.”
-Valerie Alphonso, Community Outreach Canada 


"It has hit me hard having to support a family on my own. As any parent would, my own needs have been scarified to take care of my children. I have struggled with feeling forgotten, unworthy or even ugly. That’s when you dear Gina stepped in. Not knowing all of this, you kindly extended an invitation to me and I was reminded that I matter. The day was a wonderful day to be a part of. In the bottom of the bag we received new makeup from Vasanti, all colours that work great for me. I have been using the same makeup for over 3 years and now I have so much new makeup I don’t know where to put it. I wasn’t sure how I was going to get groceries that week, and then I got an envelope with gift cards, which brought a stream of tears and relief. The take home bag was filled with essentials I actually needed at home. You and your team delivered an essential dose of love, encouragement and expression of God’s true feelings towards me…I matter and I’m beautiful."

- Anonymous Guest from 2017


The BeYoutiful Project is a community outreach initiative created to recognize and assist women who are disadvantaged by social or economic circumstances.


Our yearly events host women identified through referrals from various non-profit community groups and shelters in the Greater Toronto Area.


The women selected will receive formal invitations to attend the event and be treated to a once in a lifetime experience. Guests, with the help of stylists, will have the opportunity to select outfits from complimentary clothing, shoes and accessories, be pampered with mini makeovers and indulge in sweet treats during the afternoon tea. The guests will also have the opportunity to hear from inspiring women who have persevered despite their circumstances.  


Our hope is the day will not only be a much needed day of pampering but will give these women a chance to feel inspired, uplifted, hopeful  and most of all BeYoutiful!

Gina Pomone is the Founder and Event Organizer of

The BeYoutiful Project. She is an actor and currently works in the broadcast television industry.

She is the winner of the 2015 Citizenship Award. An award given to Corus employees who dedicate their personal time and resources to charitable initiatives and non profit organizations. And in 2017 she was named one of the "10 Most Inspiring Women in Toronto" by Soulful Image Magazine. 

How did the name "The BeYoutiful Project" come to be ? 

Check out her Blog.